Will this ad fit

2 fields are too long: Headline 2, Primary text. Google will not accept the Google ones, and Meta will likely cut the Meta ones behind “See more”.

One letter on screen can be stored as several characters

Google Ads stops a headline at 30 characters, and on Meta long primary text is often cut behind a See more link. You usually find out after pasting the copy into the ad platform. A plain character counter is little help with Bangla.

শিক্ষা

A plain counter sees

শ09B6ি09BFক0995্09CDষ09B7া09BE

A person sees

শিক্ষা

Counting by grapheme means a conjunct such as ক্ষ, or an emoji, counts as one character. This checker gives the second number.

Google says no.
Meta says See more

Hard limit

Up to 15 headlines of 30 characters, 4 descriptions of 90, and two display paths of 15 each. These are the hard limits Google Ads applies, and Google will not accept a longer line.

Soft limit

Meta accepts longer text, so treat these as working rules for what stays visible. Primary text is flagged past 125 characters, where many placements cut it with See more, and headlines past 40.

Character limits per ad field
Field	Limit	Allowed	Past the limit
Google headline	30	Up to 15	Hard. Google will not accept it
Google description	90	Up to 4	Hard. Google will not accept it
Display path	15	2 paths	Hard. Google will not accept it
Meta primary text	125	1 field	Soft. Likely cut behind See more
Meta headline	40	1 field	Soft. Flagged as a working rule

Counting is live, per field, by grapheme. It runs in your browser, and nothing is saved or sent anywhere.

Set for two desks

Copywriters

Write Bangla or English ad lines that fit before they go to the media buyer.

Media buyers

Check a batch of headlines before uploading, so none is rejected for length.

Paste each line into the field it belongs to, watch the count, trim anything amber or past the rule, then paste the finished lines into Google Ads or Meta Ads Manager.